Practical guides · search optimisation

Search optimisation, without the jargon.

Local SEO, NAP, citations, Search Console: the jargon of search optimisation, explained simply, in 8 guides. For each one: what it means, why it matters, what you can do yourself, and what to avoid.

In plain words

Search optimisation is everything that helps your business appear when a customer looks for you on Google, on a map or in a directory. For a tradesperson, most of it happens close to home: this is called local search optimisation.

The 8 guides

1Local SEOShowing up on the Google map when a customer looks for your trade nearby.Read the guide →2Google Business ProfileYour free shop window on Google and Google Maps: what really matters, and the pitfalls.Read the guide →3NAPName, address, phone: written exactly the same way wherever your business appears.Read the guide →4Reviews and reputationGetting reviews honestly, replying to them, and what is forbidden.Read the guide →5KeywordsWhat your customers really type into Google, and where to use it.Read the guide →6Domain nameRegistrant, hosting, renewal: why your web address must be in your name.Read the guide →7Search ConsoleThe free Google and Bing tools to submit your website and see which searches it shows up on.Read the guide →8Local citationsDirectories, Apple Maps, Waze, Bing: being present where your customers also search.Read the guide →

Where to start?

If you read only one guide, read the one on the Google Business Profile: it is what your customers see first. Then NAP and customer reviews. The rest comes with your website. Would you rather we took care of it? See our 6 steps, from €290 excl. VAT, or download our free guide to the 8 key points.

These guides are for businesses operating in France: the websites and listings we create are written in French.